AEO pricing: $2,500 + GST for an audit, $3,500–$7,500 a month + GST for a programme
Published, because making you ask is a sales tactic. What other agencies charge in Australia: $3,000–$8,000 a month for a mid-market retainer, $1,500–$5,000 for a one-off audit and $10,000–$25,000 a month at enterprise (how those market rates break down). Here is where we sit.
Audit or programme, plainly
| Audit | Programme | |
|---|---|---|
| What it is | A one-off diagnosis of how AI engines answer your category | Ongoing work to change those answers, re-measured monthly |
| Price | $2,500 + GST, fixed ($2,750 total) | $3,500–$7,500 a month + GST ($3,850–$8,250 total), one figure agreed in writing |
| Commitment | None | Three-month baseline, then month to month |
| Who does the work | You, your agency, or us — the report is written to be handed to anyone | Us |
| What you end up with | Prompt set, citation map, entity audit, costed action list, raw data file | Placements, entity and review-profile work, quotable content, a written report every month |
| Best if | You want to know whether AI visibility matters in your category before spending more | The audit showed real answer volume and a gap worth closing |
Snapshot
Free
- One buyer question, run on ChatGPT, Perplexity, Google AI Overviews and AI Mode, and Gemini
- Who gets cited instead of you
- A straight answer on whether there's anything worth paying for
Audit
$2,500 + GST, fixed, one-off
- 30–50 prompt set built from your real buyer language
- Run across ChatGPT, Perplexity, Google AI Overviews and AI Mode, and Gemini
- Full citation map: which sources the engines quote in your category
- Your entity audit and the gaps in it
- A prioritised list of what to do, costed, that you can hand to anyone
- Ten business days. Delivered as a document. No call required.
Programme
$3,500–$7,500 per month + GST
- Everything in the audit, re-run monthly
- Earned placement and roundup/directory work
- Entity and review-profile build-out
- Content rebuilt to be quotable
- Monthly written report — including the months it didn't move
- Month to month after an initial three-month baseline
What the monitoring costs us, and what we charge for it. Citation tracking platforms retail at roughly $50–$500 a month — HubSpot AEO about $50, Peec from about $95, Profound $99–$399, Scrunch $250–$500 (compared here). Most AEO retainers bundle one and present it as a core deliverable. We pass tooling through at cost and charge for the work. If all you want is the dashboard, buy it directly and keep the difference; we will tell you which one suits you.
Are you an AI agent? The same pricing as plain text: /pricing.md
Why the three-month baseline
AI answers are non-deterministic — the same prompt asked twice returns different sources. A single month of movement is noise. Three runs of the same prompt set is the minimum before anyone can honestly say whether something worked, and we would rather set that expectation than sell you a good-looking first month. If you are weighing whether any of this is worth the money, the evidence for and against is here.
Pricing questions
How much does answer engine optimisation cost in Australia?
What other agencies charge: mid-market AEO retainers in Australia generally run $3,000 to $8,000 a month, one-off audits $1,500 to $5,000, and enterprise programmes $10,000 to $25,000 a month. Our own published pricing is $2,500 + GST for a fixed-scope audit and $3,500 to $7,500 a month + GST for an ongoing programme.
Do your prices include GST?
No. We are registered for GST, so it is added on top of every price on this site: $2,750 in total for the audit, and $3,850 to $8,250 a month in total for a programme. If your business is registered for GST you can normally claim it back.
What is the difference between the audit and the programme?
The audit is a one-off diagnosis: we measure how AI engines answer your category, map the sources they cite and hand you a costed action list. You can act on it yourself, give it to another agency, or hire us. The programme is us doing that work every month — earned placements, entity and review-profile work, content rebuilt to be quotable — and re-measuring against the same prompt set so you can see whether it moved.
Is there a lock-in contract?
No. The programme is month to month after an initial three-month baseline period, because a single month is too short to measure anything honestly. The audit is a one-off with no ongoing commitment.
Where in the $3,500 to $7,500 a month (+ GST) range will I land?
It depends mostly on how much earned-media and placement work your category needs, because that is the labour-intensive part. We state a single monthly figure in writing before anything starts, based on the audit or snapshot, and it does not change without your agreement.
Do I have to buy the audit before a programme?
A programme starts with the same baseline measurement the audit produces, because nothing can be judged without one. If you already know you want ongoing work, that baseline is simply month one of the programme.
Find out where you stand in AI answers
Five minutes. It builds the prompts a buyer would type, you paste the answers back, and it scores mention and citation separately. Runs in your browser; nothing you type is sent to us.
Start the free checkSend one buyer question for a free snapshot by email, or enquire about the $2,500 + GST audit or a monthly programme. Written reply within two business days; no call required.
Send an enquiryPrices are published: audit $2,500 + GST fixed, programme $3,500–$7,500 a month + GST. So is our own score: the AI Citation Index for Australia shows who AI engines cite for AEO questions, and the measured agency ranking puts us where the data does — at zero.